July 07, 2018


Matcha ceremony at AAA

We had a zen ceremonial event at the AAA store today, having a good friend of ours, Migiwa, teaching us a  philosophy of Japanese tea ceremony,

和敬清寂 - Wa Kei Sei Jaku

Wa - Harmony 

Kei - Repect 

Sei - Purity 

Jaku - Tranquillity  

*The four most important elements of the tea ceremony.


The Japanese tea ceremony is called Sado or simply Ocha in Japanese. It is a choreographic ritual of preparing and serving Japanese green tea, called Matcha, together with traditional Japanese sweets to balance with the bitter taste of the tea

We had lovely customers here immersing themselves in the tranquil art of Matcha tea making and tasting during our Japanese tea ceremony in our store.


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